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Modern Marketing from the Library Perspective

From Information Management to Knowledge Management: providing knowledge based services to the Medical Industry

Hosted in UKM Medical Centre 2010

As the capture of knowledge becomes a mainstream activity in organizations, new roles are emerging in business units – the role of "Knowledge Managers", who proactively seek out and codify lessons and better practices from their part, whilst acting as a catalyst and local champion for knowledge management within their business unit.
Hence what are the strategies (services and competencies) that Information Professionals in the Medical Industry are required to develop, for them to fit the role of a Knowledge Manager?

Key Ideas that were brainstormed

  • The additional services that can be provided by Information Professionals to remain relevant to their customers.
  • The strategies that can assist in capturing organizational knowledge (both tacit & explicit)
  • The competencies that are needed to transform Information professionals from managing information to harnessing and organizing knowledge.

Learning Areas
Critical success factors to manage knowledge were identified.

  • Roles that are performed by Information Professionals in KM:
    • Developing and Managing the Organization’s Taxonomy
    • Providing research services requested by the knowledge seeker
  • Competencies that were considered to be critical
    • Understanding knowledge process within the business process
    • Ability to use information technologies
    • Document management skills

  • Issues arising from KM for the Information Professional:
    • New resources to consider – implicit, explicit (live data)
    • New approaches to information/knowledge provision
    • New competencies to be developed and existing

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