in the Marketing of Information Services
in Penang Public Library Corporation in
The evolution of the “digital age”
has prompted profound changes in the library
and information service environment, which
includes: changes in economy, education
and learning, scholarly exchange, and
information technology. Libraries have
to take those challenges by various measures
including developing and learning, scholarly
exchange, information technology and including
developing a culture for innovation.
As such, libraries today need to focus
on not only marketing their information
services but also develop innovative
means to market their information services.